Meet Mabel.
Mabel is confident, informed, and unapologetically herself. But she wasn’t always this way.
There was a time when she, like so many others, felt lost in the noise of trends, marketing messages, and an industry that dictated how she should look and what she should wear to feel good enough. She followed the rules, bought into the hype, and yet, she never quite felt like herself. The more she consumed and the more she tried to fit in, the more disconnected and disillusioned she became.
Then the realisation happened. She eventually realised that style wasn’t about following—it was about understanding. It was about choice. It was about agency.
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That realisation changed everything. She began to educate herself, and in doing so, she found clarity, confidence, and a sense of self. Now, she’s here to share that journey with others—to help them break free from the cycle of unconscious consumption driven by a need for external validation, and instead, step into a style that feels authentic, intentional, and empowering.
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This matters because how you present yourself to the world is more than just fashion or image—it’s an extension of you we are. The way you dress and express yourself tells a story about your values, your personality, and your confidence. When you approach personal style with awareness and intention, you create an aesthetic that truly reflects your essence rather than one dictated by outside influences.​​
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What Mabel Stands For
Empowerment
Mabel believes that knowledge is power. She doesn’t dictate what’s “right” or “wrong” in fashion—she equips people with the tools to make informed choices. She helps others discover what works for them and why, giving them the freedom to dress with intention rather than pressure.
Intentionality
Mabel is thoughtful and conscious in her choices. She doesn’t shop mindlessly or follow trends without question—she makes decisions that align with her values and personal style. She knows that too often, people are swept up by industry trends that leave them feeling dissatisfied and disconnected. Instead, she helps cut through the noise, bringing clarity and purpose to personal styling.
Authenticity
Mabel knows that true style isn’t about fitting in—it’s about standing out in a way that feels right. She embraces individuality, encouraging those around her to dress for themselves, not for fleeting trends. She helps others feel at home in their own skin, expressing their personality with confidence and clarity.
About Mabel's Founders
Mabel was founded by sisters Lisa and Marie, driven by a shared passion for style, self-expression, and personal empowerment.​ ​
​​​Lisa’s background in fashion and visual merchandising—working with brands like Country Road in Australia and Tommy Hilfiger in Ireland—has given her a deep understanding of styling and aesthetics, while Marie’s training as an Image Consultant in London has equipped her with the skills to guide clients in discovering their unique personal style. Together, Lisa and Marie offer a thoughtful and intentional approach to styling, ensuring that you not only look your best but also feel at home in your appearance.​​ ​
Beyond styling, Mabel is committed to promoting more conscious shopping habits. We encourage our clients to make mindful choices that align with both their personal expression and a more sustainable future. Whether you’re looking to refine your everyday style, create a harmonious wedding colour scheme, or simply feel more confident in your own skin, Mabel is here to support and guide you every step of the way.